Benefitz was part of an exciting project when the first Mexiconsin store was launched. This is a combination of Mexicali and Burger Wisconsin. Benefitz was part of the merge, looking after the store signage. The Burger Wisconsin logo was router cut from acrylic and sprayed in the brand colours. The Mexiconsin sign inside was router cut from plywood and applied to the wall to give the rustic/organic feel. The new decals on the sneeze guard were cut from frosting and applied along with the window graphics outside cut from coloured vinyl. Over all bringing two great food stores together with the merging of signage produced by the Benefitz team.
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