Aidan Bennett
Aidan Bennett
Managing Director
Dallas Bennett
Dallas Bennett
Mike Nolan
Mike Nolan
Robert Johnson
Robert Johnson
5-11 Parkway Drive
Auckland 0632

PO Box 33-1630
Takapuna 0740
+64 9 477 4700


contact icon 100% NZ Owned

Copywriting | Content is KING!

Out of adjectives? No good with nouns? Tired of trying to work magic with words that nail your niche and set your business apart? Stop trying. We have people. If you are looking for assistance with content or copywriting, then you’ve found it!

Copywriting   |   Website Content   |   Advertising Copy   |   PR Copy   |   Feature Articles


At Benefitz we not only produce a wide range of items for web and print projects, we can also assist with content. We develop great content for our own print and online publications, so we have experienced writers on our team, and at our finger tips, who are ready to do a great job with content for your particular requirements – be that online or print.

Take Heather…

A degree in English Language and Linguistics from one of the UK’s top lingo ‘unis’, a post-graduate diploma in Journalism, UK newspaper senior reporting, corporate and charity sector roles on the other side of the media coin in the murky world of PR, and a magazine editorship leave her well placed to pen a pun or two and create some cracking content to make your business shine.

Positive, dynamic, and a breeze to with work, she’ll keep things super straightforward for you. She’s proud to keep the dying art of shorthand alive - yep, old school - but likes to be down with the kids and can craft a good online hook for the attention-span deficient. She can play it very straight - very pro - or add a touch of humour to have your audience in stitches, or at least entertained, and certainly engaged. “My pen is mightier than my sword,” says Heather. And she’s a Samurai.

Or Aidan...

With a background in Advertising and Magazines, Aidan has over 35 years of experience. Starting out in advertising with the New Zealand Herald, Aidan has also worked in advertising agencies and sports publishing before founding Benefitz in 1988.

Developing content and writing is his passion. As such he has written feature articles, commercial content and advertising copy for over 25 years. He’s not an educated word-smith like Heather, but skilled in writing commercial content that will hit the spot and get results.

In 2010 Aidan founded Channel Magazine, the lifestyle magazine for the North Shore of Auckland. This magazine has grown to be consistently over 130 pages, with over 23,000 copies produced monthly. Aidan is proud that Channel Mag highlights all the positive things happening in the community. The magazine also provides an ongoing outlet for his passion for writing and the community.

Plus others…

We also have many other contributors to our own magazine and publications that we can engage to help. Contact your Benefitz Account Manager or Heather or Aidan to assist with your copywriting and content.

Heather Vermeer - P: 021 808 1424 or E:
Aidan Bennett - P: 021 500 997 or E:

Recent Design Projects

  • Asset Management Solutions Website

  • Westlake Boys International Website

  • NZ Sculpture OnShore Website

  • Takapuna Rocks Website

  • Danny's Pita Bread & Crisps Product Display Unit

  • Channel Magazine June 2019 Issue (The 99th!)

  • Northcote Tavern Website

  • Te Ngahere Website

  • Shieff Angland Website

  • Eriksens Global Website

  • Westlakers Website

  • Explore North Shore Brand & Logo

  • Suss & Grace Website

  • Auckland City Physio Website

  • Quartz Wealth Website

  • SKY Vans

  • Totara Hospice Website

  • Channel Magazine New Website

  • Kotahi Privacy Screen

  • Table Centrepieces for Events

  • Tristram European Web Landing Page

  • MSC Consulting New Website

  • Golf Warehouse Big Signage

  • Kenzie's Gift Website

  • AA Eden Park Billboard

  • Schnauer & Co Golf Signs

  • North Harbour Club Media Backdrop

  • Roys Bay Website

  • SRS Full Ute Wrap

  • Fusion Plumbing Website

  • Maxxcon Website

  • 'Establish' Website

  • Franklin Palmer Website

  • Baby Caterpillar Website

  • Kotahi Office Signage

  • Fusion Trade Show Stand

  • Luge Cart World Website

  • Rio comes to AUT Millennium!

  • PhotoLife Studios Display Stand

  • Solar-Edge Website

  • Lake House Arts Website

  • All Coat Painters Website

  • Big Images for Water Sports

  • Nook Staging Flyer & Brochure

  • Diggabits Ute Signage

  • Extreme Hairworks Website

  • VW Caddy Van Vehicle Wrap

  • SEALEGS Brochure

  • Roys Bay Estate Website

  • Silverdale Adventure Park Website

  • GBC Group Website

  • Judith Moore Barrister Website

  • North Harbour Club Hard Cover Book

  • 'The Hub' Retail Publication

  • Takapuna Beach Website

  • 'Iron Playground' Fitness Website

  • The Milford Website

  • Brosnan Construction Website


  • Fine Wine feature on ChannelTV

  • Just Add Lime Office Signage

  • Browns Bay Magazine

  • Deralee Waalkens Website

  • Portable Sales Office Wrap

  • Fieldline Website

  • Les Mills Howick Mall Display Stand

  • Endeavour Building Signage

  • North Beach Store Lightbox

  • 3m or 6m Exhibition Stands

  • Ford and Mazda Van Signage

  • ANZAC Corflute Crosses

  • Sky TV Cafe Splash Back

  • IE Produce Van Wrap

  • Conference Attendees Personalised Hard Cover Book

  • Tourism Malaysia Campervan Wrap

  • TDDA Website

  • Hirepool Christmas Cards 2014

  • Life Education Trust 2015 Calendar

  • Swimmingly Pools Website

  • NZRPG Christmas North Pole Mail Boxes

  • Coastguard Old For New Vehicle Wraps

  • Maritime Museum Balustrade Covers

  • Counties Manukau Health Brochure Stands

  • Nissan 'JUKE' North Shore Billboard

  • Datamars Agri-ID Website

  • Las Vegas Functions Website

  • Crosscut Salon web 'Landing Page'

  • Nissan Big Boy Toys Display

  • Nissan LEAF Vehicle Signage for Auckland Marathon

  • Tim Bray Productions "Little Yellow Digger"

  • 7 Days Tyres Website

  • Moana Blue Website

  • Silverdale Rugby Bar front "Timeline"

  • Symonite Website

  • Veron Website

  • Nissan Manukau Showroom Signage

  • Crafty Knitwits Windbreakers

  • Belloro Fine Jewellery Website

  • Sky TV Surfboard Stickers

  • Cam Calkoen Website

  • Sealy Posturepedic Truck Graphics

  • Sky Dish Signage

  • Sealy Website

  • Blue Print Exhibition Stand

  • Tip Top Cafe Signage

  • Schofield Golf Buggy Signage

  • Voyager Maritime Museum "Pop Up" Display Stand

  • Surf Board POS - Takapuna Beach

  • Showroom Wall Graphics

  • Northside Magazine 2013/2014

  • Over Size 'Shopping Bag' for Women's Refugee

  • Simpson Western Takapuna Front Door Frosting

  • Columbus Coffee Window Signage

  • NZ WaterPolo Bid Document Booklet

  • Physio Connect Website

  • Savvy Food Brand Development

  • Bay Adventurer Website

  • Keriglass Website

  • Westlake Boys High School 2013 Yearbook

  • Smales Farm 'Oversize' Christmas Presents

  • St Johns Butchery Truck Christmas Ham Van Wrap

  • Marine Dynamics Website

  • Lorde Congratulations Banner - Takapuna Grammar

  • YES Disability Website

  • Safety N Action Training Facility - Open Day Signage

  • Maritime Museum Tall Ships Festival Campaign

  • North Shore Home Products Web Page

  • Pool Chemicals Direct Website

  • North Harbour Club AIMES Awards 2013

  • North Harbour Bays Athletics Brochure

  • Albany Toyota BE IN TO WIN A BRAND NEW RAV4 Promotion

  • NISSAN LEAF Vehicle Signage for Auckland Marathon

  • AUT Millennium Gym Honours Board

  • Belvedere Vodka Table Tennis Table Wrap

  • Globus Promotional Event Suitcase

  • Dole Corporate Box Fit-Out Eden Park

  • North Harbour Rugby Website

  • Pacific Golf Website

  • Chapel Bar & Bistro Website

  • BIODECON - Website Redesign

  • Auckland University - Quad Cafe Signage

  • Westlake Cricket – The First Half Century

  • Matt Yoga Studio Mesh Banner

  • Crafty Knitwits Exterior Signage

  • Repco Head Office Skite Wall

  • Jam Cafe Exterior Signage

  • Yachting New Zealand Rules & Safety Booklets

  • My First School Website

  • Windmill Kids Van Signwriting

  • Harbour Rugby Board Room Table Branding

  • IGLOO Internal Wall Graphics

A History of Benefitz

Benefitz was founded in 1988 by Aidan Bennett. He remains Managing Director and the driving force behind the business today. Aidan did an advertising cadetship at the New... read more