Benefitz has enhanced its reputation as pioneers in the local printing and communications market being the fi rst to introduce volume sheetfed Inkjet printing into New Zealand. The machine - the Screen Truepress JetSX - is the first machine of its type installed in New Zealand or Australia, and only the second in the world. The first of these machines was installed in the UK late in 2012. The unique aspect of the machine is that it uses a more advanced printing system than traditional digital printing, yet is capable of printing high volumes and a sheet-size that is much bigger. The sheet size - referred to as B2 - is 740mm x 530mm. This means that Benefitz will be able to print personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet. “There is no doubt that the printing landscape is changing and these type of machines are the future,” says Benefitz Managing Director Aidan Bennett. “Our new Screen Truepress JetSX closes the gap between digital and offset printing even further and offers real advantages for our customers.”
Overseas, Inkjet is rapidly becoming a serious alternative to offset production for a wide range of applications. The Benefitz Truepress JetSX uses a single pass inkjet head unit and has a feeder and delivery system very similar to that of an offset press. The machine can print a sheet one side (simplex), or two sides (duplex). Due to the Screen Truepress JetSX’s unique inkjet technology, Benefitz Truepress JetSX will print on standard offset papers - uncoated or coated/gloss - as well as much thicker stocks than is the case on traditional digital printing machines. “As well as advantages in the sheet size, the new Truepress JetSX also enables us to print very thick card, so it opens up opportunities in the packaging market,” adds Aidan Bennett. “And this can obviously be variable data or personalised packaging as every sheet can be different.” The machine complements the fact that Benefitz is one of New Zealand’s leading exponents of Personalised Printing – or printing unique items from databases. “We have invested heavily in this area of our business,” says Aidan Bennett. “Our powerful solution is achieved by pairing the magical XMPIE Personal
Effect software with our printing technology. XMPIE is a product of FujiXerox, who we are also partnering with to install this new Screen Truepress JetSX machine.” Aidan and Dallas Bennett of Benefi tz travelled to Japan earlier this year to view the Screen Truepress JetSX fi rst hand at the Screen Technology Centre in Tokyo and were impressed with its capability. “There is a school of thought that you are better to stand back and watch this type of new technology before jumping in,” said Benefitz Director Dallas Bennett just after the decision had been made. “But we have always been leaders, rather than followers, and this was a great opportunity to extend our partnership with FujiXerox and Fujifilm and we are excited about the growth this will bring to our business. We have grown as a business during tough economic times largely due to our innovation and future thinking and we are confi dent that this will continue that trend. The neat thing is every time we introduce these types of new technologies we improve our environmental performance as well which is very important to our customers.