Why Micro Moments Are Of Big Importance?
Consumer behavior and expectations have forever changed.
With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.
In many countries, more Google searches take place on mobile devices than on computers.
Smartphones allow us to act on any impulse at any time. We take immediate action whenever we want to learn, find, do or buy something.
Demand for relevance
When we act on our needs in-the-moment, our expectations are high and our patience is low. This makes the quality, relevance, and usefulness of marketing more important than ever.
Loyal to needs
Our preferences and purchases are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
(Original article link: thinkwithgoogle.com/micromoments)