Aidan Bennett
Aidan Bennett
Managing Director
Dallas Bennett
Dallas Bennett
Mike Nolan
Mike Nolan
Robert Johnson
Robert Johnson
5-11 Parkway Drive
Auckland 0632

PO Box 33-1630
Takapuna 0740
+64 9 477 4700


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Google's New Search Algorithm name

Google's New Search Algorithm

As we made mention to in one of our previous posts 'The State of SEO in 2015'. Google, the world’s most popular search engine, which currently owns 83 percent of the mobile market share, stated in 2012 that its algorithms prefer responsive design and the most recent Google algorithm update reinforces the search engine giant’s dedication to mobile-friendly pages.

When is this happening?

Beginning April 21, mobile friendliness will be a ranking criteria for websites on Google. The algorithms will favor mobile-friendly sites, using a real-time, page-by-page basis to determine mobile friendliness, and penalise sites that display poorly on mobile devices. A website that is not responsive or mobile-friendly will suffer negative SEO and decreased search engine rankings. The full roll out can take some time so it may be a couple of days to a week before it is fully implemented.

Will my website be removed from the rankings?

No, your website will not be removed from the search rankings as this is only a ranking factor. If your website is not responsive it will simply suffer a lower ranking in place of responsive websites. One important thing to note is that currently this whole 'Mobilegeddon' change is ONLY for people searching with Google on a smart device like a phone or tablet. If they are searching on a desktop computer nothing changes.

How can i see if my website is responsive?

Google has a number of criteria for determining the mobile-friendliness of a website. If you’re not sure whether your website meets the criteria, you can use Google’s free testing tool.

My website didn't pass. Now what?

First of all don't panic. Quite often your website can be updated to become responsive fairly easily. Send an email or call us to discuss how Benefitz can make your website compliant.


Recent Blog Post

A History of Benefitz

Benefitz was founded in 1988 by Aidan Bennett. He remains Managing Director and the driving force behind the business today. Aidan did an advertising cadetship at the New... read more