Does Your Website Need a Redesign?
Aaron Morrison of the Benefitz web team provides some thoughts around the need to keep your website refreshed and up to date.
A website redesign can be a big project, and you might be putting it off due to the money and time it will take. A redesign can be a wise investment, though - after all your website is most likely your primary online marketing tool. Just make sure you are redesigning for the right reasons. Below are some key points that will help you to make sure you are.
Your current website isn't ‘responsive'
With more and more people using mobile devices there is a greater climb in mobile traffic for websites. Make sure your website is mobile friendly to keep your visitors experience a happy and streamlined one.
Your visitors don't know where to go
If your website isn't structured correctly you could be making it harder for your users to find the information they need. If you’re site visitors can’t find what they’re looking for, they’ll leave ASAP (and they probably won’t come back for a long time). If that’s the case, you’ll definitely want a new website design that’s user-friendly and keeps your customers and prospects happy.
Your business focus changes
Business goals change over time and you want your website to support these changes. The great thing about new technology is that it gives your business the ability to shift focus easily and quickly. It also gives your business more opportunities to expand into different areas.
And to some degree, to keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today. Flash is one prime example. With a website redesign you can take advantage of the latest technology that web-savvy users expect.
Talk to our Benefitz team
If any of the above points are true for your website then a redesign is definitely worth the investment. When you do decide to redesign your website make sure to take advantage of the new technologies and make your website future proof. The Benefitz BWEB Content Management System utalises the latest technology and is built to be scaled for any type of project. Get in touch with us at Benefitz to find out how we can upgrade or redesign your website today.