5 Marketing Trends That You Can’t Ignore
Is your marketing strategy in need of a tickle-up? Update your marketing plan and maximise the impact that your dollars make with these five significant trends.
1. Mobile is hot. Still. Is your website responsive?
It might sound like a broken record, but if mobile has not been a priority for you, now’s the time to embrace it. Responsive website design is a must-have functionality that provides optimal user experience whether your website is accessed via mobile, tablet or desktop, plus it tells people that you’re current and relevant. With 66% of people now reading their emails on smartphones, having mobile-responsive messaging has never been more urgent. A whopping 80% of mobile users delete emails that aren’t optimised for the mobile screen. If they can’t easily digest your email or make a donation, chances are they’ll move on.
2. Brands are becoming publishers and marketers are becoming writers.
Content marketing services continue to be a growing sector. According to a recent Content Marketing Institute survey, 92% of professionals are using content marketing through social media, blogging, email and video. Of those respondents, 65% are producing more content than they were a year ago. With this upsurge in content marketing, organisations are realising that the quickest way to their audience’s heart is through valuable content. Content marketing helps you establish authority and gain trust with clients and prospects, plus it’s a great SEO boost for your website.
3. Personalised communication is key to setting your organisation apart.
While content creation has become a major marketing trend, it also presents a challenge for organizations. As more high-quality content becomes available, end users will become increasingly selective with what they choose to read and watch. Personalising your communication will set you apart from others who are also sharing content and showing up in their inboxes. It’ll also help you build relationships and humanise your brand.
4. For social media, content will become more platform specific.
If you take the same piece of created content (a video, image, blog post, article, etc.) and share it on Facebook, Twitter, LinkedIn, Pinterest, Google+ and so on, you’re likely to get wildly different results. Many brands are now looking closer at the type of engagement they find on each social platform and customising content for each network. One size doesn’t necessarily fit all in social media anymore, so now is a great time to evaluate what type of engagement you get and where and make plans to customize your content for each particular network.
5. Humanising your brand is more important than ever.
Organisations that go directly for the hard ask are becoming ignored. Consumers are looking for more than just a place to get a quick deal; they want to make a connection and build trusting relationships. This means that your content marketing plan, your email communication—even your offline marketing efforts—need to be more about connecting with, educating and engaging your customers and less about the pitch. Plan your marketing strategy with the goal of creating deeper relationships and stronger connections with your target market, and you’ll be more likely to see a boost to your bottom line.
Talk to your BENEFITZ account manager about how we can help structure your marketing plan and social media strategies, turn your website into a fully responsive multi-device platform and help you build 1:1 personalised marketing campaigns across multiple online and printed channels.
(Original article link: http://www.nonprofithub.org/nonprofit-marketing-plan/2015-marketing-trends/)