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Introducing XMPie

Personalise every document, email and webpage. At Benefitz we have invested in what we believe is the world's leading variable data software - XMPie PersonalEffect. By combining this software with our state-of-the-art digital printing machinery we have a real edge in the market.

We can take files that you have designed/created in Adobe Indesign – or we can design these files for you– combine this with virtually any database and produce personalised printing for you. And as you will discover on this website the impact is not just limited to print. XMPie PersonalEffect means your promotion can extend to web, email or text messaging.

For more information call Aidan Bennett or your Benefitz Account Manager on 0800-42-36-33 or email aidan@benefitz.co.nz

iGen4 and XMPIE

AT Benefitz we have invested in the world’s leading variable data printing (VDP) software - XMPie. By combining this software with our state-of-the-art digital printing machinery we have the best VDP solution in the market.

XMPie was founded with a vision to integrate the world of print and electronic media and make it easier for customers to create and produce personalised communications. With XMPie solutions, effective personalised communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive ROI. XMPie is a growing software business unit of Xerox. Benefitz is a key VDP Certified Partner of Fuji Xerox in New Zealand and as such can call on the huge resource of this world-wide leader in digital printing and related services.

“We have only really touched the surface of what XMPie – combined with our IGen4 digital press – is capable of,” says Benefitz Managing Director Aidan Bennett. “Over the next 12 months or so we plan to work closely with the team at Fuji Xerox to grow this area of our business. It has massive potential, particularly with combining the power of digital printing with that of the internet in cross-media campaigns.”

In simple terms, with XMPie, Benefitz can take files that have been designed/created in Adobe InDesign, combine this with virtually any database, and produce personalised printing. The impact is not just limited to print. XMPie enables your promotion to extend to web, email or text messaging. This is also an excellent tool for simple variable requirements such as numbering and unique coding of digitally printed items.

Benefitz XMPie PersonalEffect consists of four elements…

uPlan: This is the planner. Used to define the business “rules” for each campaign. The Who-What-Why logic that defines the target audience and the variable offers.
ucreate: This is the design component, a plug-in for InDesign® for print and for web-design software.
uImage: This enables variable items to extend to those created in Photoshop. A powerful tool that has extended the creative capabilities of XMPie.
uProduce: This is the production dashboard which merges design, data and business logic from a central server to any output format you choose. You can view PDF or HTML proofs, and generate full-colour, fully variable one-to-one communications – for print, email, web and mobile.