Peugeot Kids Driving School

At Benefitz we take on some really interesting projects. We particularly love tackling projects that show of our diverse range of solutions. One such project was for the Peugeot Kids Driving School.

The event organiser contacted Blake Douglas and Aidan Bennett at Benefitz with a challenge. She needed us to design and produce the entire Peugeot Kids Driving School track and setting that could be transported to dealerships around the country. They wanted a printed track (the floor) and then a whole range of animals, fences, road signs etc. to make the setting interesting for all the kids taking part.
“We were thrilled to be given the challenge,” says Aidan Bennett. “We designed the track, including zebra crossings, road markings and grassy areas. We designed all the animals and road signs and we also designed the booklets and licences that are part of the event for the kids. Then we manufactured and built all these items. We had never printed on lino before but we found a product that was suitable and were able to print in 3 metre x 2 metre panels to make up the 10 metre x 8 metre track. Most of the items were printed on our HP6100 Flatbed printing machine. All the signage and animals etc. on palite, cut to shape and supplied with stands and bases that we built. We also sourced a traffic light. All created within a budget and with the key criteria that it must be transportable. The final product is fantastic.”
Benefitz designed and manufactured all elements for the Peugeot Kids Driving School – Certificates, Drivers Licences, Handbooks, Roll Up Display Stands, Arrows/Road Signs, Animals, Fencing, Track/floor, Traffic lights and Posters.
The Peugeot Kids Driving School is travelling to Peugeot dealerships throughout New Zealand between May and August 2011.
Visit: www.peugeot.co.nz