23 years of GOLF

This year Benefitz is celebrating its 23rd year of producing score cards for golf clubs throughout New Zealand. During this time it is estimated we have printed up to 10 million score cards.

The company first got into producing these score cards back in 1988 when Managing Director Aidan Bennett spotted an opportunity to enhance the quality of the score cards being used by golfers at each club.

“I was playing golf one day and was scoring on this shabby single colour card and it dawned on me that score cards could become a powerful promotional vehicle,” explains Aidan Bennett. “So I set about designing an attractive generic score card that could be rolled out across a number of clubs. I approached AMP, who were big sponsors of golf back then, and they loved the concept. With 100% sponsorship from AMP we rolled the new full colour Benefitz score card out across virtually all of the Auckland golf clubs. The concept was then picked up by AMP’s network of agents throughout New Zealand and it went nationwide.”

By the early 90s Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. From Kaitaia in the north to Bluff in the south.

“After quite a few years of sponsorship AMP decided to pull back from what they were spending and we reverted to printing directly for the clubs,” adds Aidan Bennett. “Many of the AMP agents stayed involved and we still have some involved today. But over the last decade we have been essentially printing for the individual clubs and their locally sourced sponsors and advertisers.”

The larger golf clubs in New Zealand use up to 100,000 score cards a year. An average club will use 30,000 to 40,000.

Benefitz still prints golf score cards for over 200 clubs from throughout the country. The company also works closely as a preferred print partner for DotGolf, a company which has developed an innovative score card system that allows specific details of the individual player to be laser printed at the golf clubs. Benefitz prints most of these cards colour one side and the laser printing is done on the other side at the clubs.

“The introduction of our Truepress Hybrid Printing Machine has provided us with real flexibility when printing these score cards,” explains Aidan Bennett. “Previously we printed all these score cards monthly, in one run, on our Komori press. Now, with the Truepress, we have the flexibility to print them virtually on demand just as economically.”

The longevity of the project is something that Aidan Bennett is very proud of. “To be still going strong in this golf market after 23 years is something that warms my heart,” says Aidan. “This type of longevity with many customers and different projects is what has laid the foundations for the business we have today at Benefitz.”

Visit: www.benefitz.co.nz/golfcards

 

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