Effective Vehicle Signage
THE very striking and effective signage on this new Nissan Navara is proof that vehicle signage can be very simple and cost-effective.
“The brief from the customer was that they were keen to establish a very visual, yet classy look for their small fleet of vehicles,” explains Benefitz Managing Director Aidan Bennett. “They liked the look of our own Benefitz fleet and were keen to achieve a similar result. So we took their existing logo and provided a handful of options. Account Manager Blake Douglas, graphic designer Helen Boswell and our signage application team did an excellent job and the customer was thrilled with the end result. We have proven over the years with our own fleet of vehicles that simple and consistent signage can really make a statement. You don’t need to spend a fortune to get very strong branding on your vehicles.”
There were two QPC Builders Nissan Navara’s signwritten by Benefitz. The very striking signage was created by simply using two different colours of computer cut vehicle vinyl.
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