Mimaki Power - Photo-like quality at over 3 meters wide

AT Benefitz we are one of New zealand’s leading large format printing operations. We print point of sale and promotional posters, we print exhibition and display banners, we print adhesives for signage and application, we print canvas and PVC vinyl, we print backlit lightbox skins and a whole lot more. for a great deal of these projects we use one of our three state-of-the-art mimaki machines. The Les Mills International project, highlighted on the previous spread, features many images printed on these machines.

“When we worked closely with the brand’s New Zealand agents Blue Print Imaging to install these machines back in late 2007, we chose Mimaki as we believed it had the potential to take our business to another level,” explains Benefitz Director Dallas Bennett. “A little over two years on we are thrilled with what we have achieved with our three Mimaki’s. They have certainly played a big part in our success.”

The three Mimaki printing machines include a 3.2 metre wide grand format printing machine and two 1.6 metre wide large format printing machines. At the same time we installed a Mimaki vinyl cutter in our signage department. The printing machines all print at up to 1440dpi which is virtually photo-quality resolution. They superceded machines that only printed to a maximum of 720dpi.

“We understand that we are still the only company in our part of the world who can print to over three metres wide at this high resolution,” adds Dallas Bennett.

“Over the last three years we have been the big movers in producing large images for display, event and architectural applications. This Mimaki machinery has taken the possibilities to a completely new level. Throw in the print quality of our five metres wide HP machine and Flatbed and we have the best large and grand format solutions in the country by far.”

 

And another thing… A big reason for choosing Mimaki was the lower consumable costs which has resulted in more favourable pricing for our customers. At the time of commissioning the cost of Mimaki inks from Blueprint Imaging was 40% less per square metre than the ink provided by a previous supplier for the machines they superceded.

 

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