World Class!

The Benefitz printing, signage and installation capability is on display at the new les mills International headquarters in central Auckland. The stunning complex, in centre street near Victoria Park, opened in late 2009.

Les Mills International is the global operation of the iconic New Zealand fitness brand which is changing the way the world thinks about fitness. Their eight group fitness-to-music classes are changing lives from Sydney to Stockholm, from Washington to Wellington and from Rio to Reykjavik. These classes are currently running in more than 13,000 clubs in more than 70 independent countries, with an estimated six million participants a week.

Their desire was to create a head office that reflected the growing dynamic nature of the business. Interior imagery, designed by Les Mills own designers, and printed and installed by Dallas Bennett and the Benefitz team, is playing a big part in satisfying this desire.

“Talisha Haakma (Les Mills designer) did a fantastic job in coming up with the design which made it easy for our team,” explains Benefitz Director Dallas Bennett. “The satisfying thing for us is that the project went very smoothly given the tight time frame we had to complete it, and it really does show the diverse capability of our business.”

“The project is a combination of images printed on clear adhesive, standard adhesive and directly on to other substrates. There is also computer cut vinyl. I was proud of the way our team worked tirelessly over two days to get the job done. It was a realisation to me that the skills of our installation team are very valuable. Together with our large format printing capability it is a powerful combination.

”The project included interior and exterior window adhesives, floor graphics, canvas and vinyl prints on alloy frames, computer cut vinyl, wall adhesives (which extended from inside to out on balconies) and directional signage.

And another thing… The installation of the Les Mills International project was completed in less than two days. A fantastic effort by the Benefitz signage team.

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