21 Years Of Golf!

Sep 1, 2009

Benefitz celebrates printing up to

8 million score cards

THIS year Benefitz is celebrating its 21st year of producing score cards for golf clubs throughout New Zealand. During this time we estimate we have printed up to eight million score cards.

The company first got into producing these score cards back in 1988 when Managing Director Aidan Bennett spotted an opportunity to enhance the quality of the score cards being used by golfers at each club.

“I was playing golf one day and was scoring on this shabby single colour card and it dawned on me that score cards could become a powerful promotional vehicle,” explains Aidan Bennett. “So I set about designing an attractive generic score card that could be rolled out across a number of clubs. I approached AMP, who were big sponsors of golf back then, and they loved the concept. With 100% sponsorship from AMP we rolled the new full colour Benefitz score card out across virtually all of the Auckland golf clubs. The concept was then picked up by AMP’s network of agents throughout New Zealand and it went nationwide.”

By the early nineties Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. From Kaitaia in the north to Bluff in the south.

“After quite a few years of sponsorship AMP decided to pull back from what they were spending and we reverted to printing directly for the clubs,” adds Aidan Bennett. “Many of the AMP agents stayed involved and we still have some involved today. But over the last decade we have been essentially printing for the individual clubs and their locally sourced sponsors and advertisers.”

The larger golf clubs in New Zealand use up to 80,000 score cards a year. An average club will use 30,000 to 40,000.

In 2009 Benefitz still prints golf score cards for around 200 clubs from throughout the country. The company also works closely as a preferred print partner for DotGolf, a company which has developed an innovative score card system that allows specific details of the individual player to be laser printed at the golf clubs. Benefitz prints most of these cards colour one side and the laser printing is done on the other side.

“The introduction of our Truepress Hybrid Printing Machine has provided us with real flexibility when printing these score cards over the past 18 months,” explains Aidan Bennett. “Previously we printed all these score cards monthly, in one run, on our Komori 5 colour press. Now, with the Truepress, we have the flexibility to print them virtually on demand just as economically.”

The longevity of the project is something that Aidan Bennett is very proud of. “To be still going strong in this golf market after 21 years is something that warms my heart,” says Aidan. “This type of longevity with many customers and different projects over 20 plus years is what has layed the foundations for the business we have today at Benefitz.”

 And another thing… As well as printing the score cards for the golf clubs, the Benefitz team also works closely with the clubs and their sponsors to ensure each score card is designed exactly to their satisfaction. In fact we design 95% of the score cards we print.

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